Earlier this week Avril Lavigne dropped the film clip for ‘Hello Kitty’, the latest video to be released from her self-titled fifth studio album, and if you didn’t hate Avril before… that’s probably about to change.
The video is such a mess both musically and visually that I can barely string anything together to write a coherent summary. The clip has absolutely zero storyline and has been described as “an embarrassment in any language” by Billboard. One minute she’s parading down the street, the next she’s playing in a candy store, then she’s eating sushi by herself.
What I think most people are confused by is the fact that we’ve lost our rebellious pop-punk ‘Sk8er Boi’ singer, and traded her in for an uninspiring combination of everything that’s already been done before. In this video alone, Avril has taken Skrillex‘s hairstyle, and combined it with a Skrillex inspired electro-dubstep chorus. She also seems to have stolen Gwen Stefani‘s Harajuku Girls, who dance robotically and expressionlessly behind her out of sync.
But once you get past the train wreck of a video you can really appreciate the deep meaning behind the lyrics…
“Obviously it’s flirtatious and somewhat sexual, but it’s genuinely about my love for Hello Kitty as well,” Lavigne told Digital Spy.
Oh Avril, stop. Just stop.